Finance & Digital Technology Management · Indiana University Kelley, Class of 2028
Chad Michalek
Learning the business behind the stories, games and worlds people never forget.
I'm a data analyst who builds forecasting and reporting tools, with a particular interest in
the economics behind games and entertainment.
CM
01 · About
A bit about me
As a student
I study Finance and Digital Technology Management at Indiana University's Kelley School of
Business. I like the point where those two meet: using data to explain what's actually
happening in a business. That's what I do now as an analyst at Delta Faucet, building the
tools Finance and Sales use to forecast and track performance.
As a person
Tennis and pickleball are how I stay active and connect with my community. I've been coaching
players around Greenfield since 2019. Outside of that, I make video essays about the stories I love, and I'm almost
always playing something, whether it's a visual novel, a gacha game like Zenless Zone Zero, or Forza.
Where I'm headed
I'm open to finance roles across industries. The one I'd most like to end up in is games and
entertainment. Stories like Clannad, Fate and When They Cry
have given me direction on the path I want to take. Someday I'd like to help build original IP the way
Cygames, HoYoverse and TYPE-MOON have.
02 · Experience
Where I've worked
May 2026 – PresentCarmel, IN
Trade Program Analyst, Data Analytics
Delta Faucet Company · promoted from intern, Aug 2026
Built a Power BI builder-performance tool used by ~200 people across Finance, Sales and 27 agencies, covering $8B+ in current and projected sales. Wrote DAX measures and set up automated SQL refreshes from Salesforce and Smartsheet that replaced manual reporting.
Built multi-year contract revenue forecasts by reconciling Salesforce contract data with Smartsheet completion records, and used them to evaluate agency performance against development goals.
Found that Finance and Sales were reporting different values for the same metrics because one used confirmed figures and the other estimates. Raised it with both teams, and both standardized on actual numbers.
Found that most builders' contracts run longer than forecast while completing the same number of homes, and traced the cause to a lack of incentive to finish on time.
Built automated data-integrity reports that cross-check SAP, Salesforce and Smartsheet. The first run caught 57 missing or duplicated builders, which were then corrected at the source.
Gathered requirements from Finance, Accounting, Marketing, Sales and outside partners to define KPIs, and wrote a role-based user guide for the tool.
Mar 2026 – PresentYouTube
Video Essayist & Producer
CJdriftin
Write and produce long-form video essays: 50,000+ views across five main videos, with three over 7,000 views each.
Used retention data to find that viewers were leaving during long intros. Restructured videos to open on the topic, which raised average view percentage from about 28–30% to 35%.
Aug 2019 – PresentGreenfield, IN
Founder & Coach
Michalek Tennis & Pickleball Lessons
Founded and run a coaching business with 20+ recurring clients. I handle pricing, scheduling, payments and client relationships.
Track retention and revenue trends to make pricing, scheduling and outreach decisions.
Aug 2024 – PresentIndiana University
Equity Research
Undergraduate Research & Trading Club
Researched three public companies and pitched investment recommendations to 30+ peers. Applied valuation methods in simulated trading competitions managing $100K+ in virtual assets.
May – Aug 2025Lawrence, IN
Guest Services & Event Operations
Old Oakland Golf Club
Coordinated guest services and tournament logistics for events serving 200+ members.
Education
Indiana University, Kelley School of Business B.S. in Business, Finance and Digital Technology Management. Graduating May 2028, GPA 3.60.
Honors & Certifications
Kelley Direct Admit. IU Provost Scholarship. All-Indiana Project inaugural cohort, 1 of 20 students statewide. Six Sigma Yellow Belt. Citi Wealth Management Job Simulation (Forage, 2025). Business Analysis Foundations (LinkedIn Learning, 2024).
03 · Cases
Case studies
Independent strategy and financial analyses. Open any case to see the full write-up, deck and model.
On my YouTube channel, CJdriftin, I write and produce long-form video essays on narrative and character: how stories are built, why characters make the choices they do, and what keeps audiences invested.
Popular videos
Character analysis
Shirou Emiya Does NOT Have Plot Armor
A breakdown of why Shirou’s survival in Fate is earned through his choices and the story’s rules, not convenience.
21K views
Narrative analysis
The Problem With Being a Hero of Justice
A look at the “hero of justice” ideal at the center of Fate, and what it costs the characters who chase it.
7.6K views
Character analysis
Why Does Gilgamesh Keep Losing?
Why one of the strongest characters in the Fate series keeps losing, and what his defeats reveal about him.
Written pieces are in progress and will be listed here.
05 · Skills
What I work with, and how
Finance & Valuation
I built the full financial model behind my Cygames case, including investment, revenue scenarios and payback, and I value companies for stock pitches in my trading club.
Financial modeling · Forecasting · Valuation · Equity research
Data & BI
At Delta Faucet I built a Power BI tool covering $8B+ in sales, with DAX measures and SQL that refresh every morning from Salesforce and Smartsheet.
SQL · Power BI (DAX, Power Query) · Excel · Salesforce · Smartsheet
★ Six Sigma Yellow Belt
Process Improvement
I find where a process breaks and fix it at the source. My data-integrity checks caught 57 bad records on their first run.
Six Sigma · Root-cause analysis · Data quality · KPI design
Programming & Statistics
I use R for regression and hypothesis testing, and Python for personal projects.
Python · R · Regression · Hypothesis testing
Communication
I pitch stocks to 30+ peers, write user guides for 200 colleagues, and script video essays that reach 50K+ viewers.